Hispanic Marketing 101

--- Kirk Whisler ---

Hispanic Marketing 101 is a twice monthly audio English language podcast, with interviews on Latino marketing and media trends. The first podcast features timely original research related to Latinos and the Corona Virus pandemic. This podcast is presented by Kirk Whisler.

Brought to you by Kirk Whisler of Hispanic Marketing 101

Latest Episodes…

  1. Somos Latino Decisions, National Latino Survey on COVID-19 Crisis

    About the largest Latino study, with a 1,200 nationally representative sample of Latinos in U.S. Download the presentation pdf > Field dates: April 7-12, 2020 English or Spanish (41%), according to respondent preference Blended mode: online and live phone interviews ...


  2. The Pandemic Impact on Hispanics

    The Pandemic Impact on Hispanics LERMA   Download the report here >   Discussion questions: What percent of Latinos see the coronavirus as a health threat to the USA overall? What percent of Latinos see the coronavirus as a personal ...


  3. Introduction to Hispanic Marketing 101

    Hi and welcome to the Hispanic Marketing 101 podcast,   I'm glad we finally got to this point and restarting this podcast series. Since 2002 Hispanic Marketing 101 has existed as an eNewsletter with a focus on Latino media and marketing trends – as well as Latino cultural and societal issues. In the ...