Introduction to Hispanic Marketing 101

Hi and welcome to the Hispanic Marketing 101 podcast,  

I'm glad we finally got to this point and restarting this podcast series. Since 2002 Hispanic Marketing 101 has existed as an eNewsletter with a focus on Latino media and marketing trends – as well as Latino cultural and societal issues. In the years since then we’ve produced nearly a thousand issues and our readership has grown to over 14,000.

Now, you might wonder what to expect from this podcast, let me provide you with an overview. The Hispanic Marketing 101 podcast will be a bimonthly English language podcast, with interviews on Latino marketing and media trends. Each episode will features an interview with a leader in Latino media, marketing, or community issues. Our first two podcasts will feature timely original research related to Latinos and the Corona Virus pandemic. In the future we will also weave back in some of the timely episodes we created between 2006 and 2010. 

This podcast will be presented by myself, Kirk Whisler. Now, let me share a little about me. I’ve spent most of my career in two distinct fields:  Latino media and Latino advocacy issues.

I sincerely hope you learn something new with every episode of the Hispanic Marketing 101 podcast. Thank you and stay safe!